Search Engine Optimization [SEO] Goals for your website:
- To attract and increase targeted traffic to your website
- To enhance your company’s reputation and credibility
- To help improve conversion rates (i.e., get more qualified visitors to visit your store, call or email you)
- To help you sell more of your services and products.
Our SEO Services | SEO delivers the best Return on Investment (ROI) for your advertising/marketing dollars. Of all marketing media, online search is the most efficient. Our goal with SEO is to increase your website’s visibility to get you to the top of the major search engines, primarily Google, Yahoo!, and Bing so you can achieve a high number of visitors, leads and sales.
Our SEO Process
1. Research/Discovery/Analysis
- We learn about you and your company’s strategies and goals.
- We conduct a comprehensive analysis of your competitors and their sites.
- We identify those keyword phrases that support your strategy and goals.
2. Launch | With your approval, we begin our SEO program and website changes, incorporating the SEO techniques outlined below.
3. Ongoing Monitoring and Optimization – because Google and the other major search engines continually change their criteria for finding, rating and ranking web pages and, for a variety of other reasons, your visibility/rankings for any given keyword phrase can fluctuate dramatically in the search engine listings. We, then, provide:
Continual monitoring of your traffic and your rankings
- Tweaking of web pages to maintain and improve rankings
- Continual securing of inbound links from relevant sites to your key pages
- Periodic reports to show your progress and results
Our SEO Techniques | We focus on key SEO techniques, including:
- Identify the real-world keyword search terms that your prospects are actually keying into the major search engines to find your services.
- Incorporate these targeted keywords strategically into your site’s visible content and HTML source code.
- Create and/or optimize your Google Local Business/Maps listing (now called Google “Places”).
- Help you to achieve links to your website from relevant sites such as directories, blogs, ezines, etc.
Google PayPerClick Advertising,
Initial PPC Setup Cost,
Monthly PPC Monitoring/Tweaking
Direct advertising cost for actual Google PPC click-throughs – to be paid by the client monthly by credit card. (No contract required with Google; you can stop any time.)
Note: with Google AdWords, you set the amount you will pay Google each time one of your Google ads is clicked on (you pay only when someone clicks on the ad) and you set your daily or monthly maximum budget. (We and the client can determine this jointly.)
- Client will set up PPC account with Google via credit card – it costs $5. Actual monthly advertising costs (i.e., clicks) will be paid directly to Google via client's credit card.
- We will set up a highly targeted Google PPC campaign, including keyword phrases, creation of ads, monitoring – to reach your local market as you define it
- Tweaking of PPC ads as needed – followed by monthly monitoring and reporting of ad impressions, click-throughs, average PPC ad price, etc. and further tweaking as appropriate.
Note: Client may discontinue our ongoing PPC monitoring service any time via email notification.
Jerry Busche, Search Engine Optimization specialist, has 40 years of solid marketing, advertising, public relations, copywriting and promotion experience. For more information, call Jerry at 904.365.8730 or email him at seo@nestdesigngroup.com
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